Barrows Connected Store Accelerates Global Growth with New Offices in London and Tampa

LONDON, UK and TAMPA, FL — Barrows Connected Store, the global leader in connected retail experiences, today announced the opening of two new offices in London, United Kingdom, and Tampa, Florida, marking a significant milestone in the company's continued international expansion and investment in people.

The new London office, located at 40 Churchway, London NW1 1LW, strengthens Barrows Connected Store's European presence and places the company at the heart of one of the world's most influential creative, academic and technology districts — the Knowledge Quarter. The location reinforces Barrows' commitment to innovation, collaboration and access to world-class talent.

The Tampa office, located at 1646 W Snow Ave, Tampa, FL 33606, anchors the company's growing North American operations and supports its rapidly expanding teams across strategy, technology and client delivery.

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This expansion represents an exciting new chapter for Barrows Connected Store. It's a powerful signal of our confidence in the future and the strong momentum we're building as a company. — James Hay, Chief Executive Officer, Barrows Connected Store

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“We are proud to bring our advanced retail media thinking to this dynamic part of London between King's Cross and Euston,” said Hay. “Surrounded by major cultural and academic institutions, including Central Saint Martins, the area represents a world-class centre for advancing knowledge. This location provides a gateway to establish crucial connections, attract exceptional talent and build productive partnerships — enabling us to create a true centre of excellence that better serves our global clients while offering an inspiring environment where our people can thrive.”

Growth in North America

The expansion in North America reflects the same commitment to growth and culture.

“Tampa is one of the top emerging tech markets in the US, and an exceptional place to build and grow a team,” said Brian DeCoveny, Managing Director, North America. “This new office gives us the space to collaborate, innovate and attract world-class talent. It reflects our belief that great work happens when great people are given the right environment to succeed.”

Both new offices have been designed to foster creativity, teamwork and flexibility — hallmarks of Barrows Connected Store's culture. Together, the openings underscore the company's position not only as a leader in connected retail, but also as a great place to work, offering employees meaningful opportunities to grow their careers while shaping the future of retail experiences worldwide.