Barrows Connected Store Appoints Becca Bocci as Head of Data and Insights, North America

TAMPA, FL — Barrows Connected Store (BCS), a global leader in connected retail experiences, today announced the appointment of Becca Bocci as Head of Data and Insights, North America. BCS powers intelligent in-store environments that enable real-time campaign activation, optimization, and measurement.

Bocci brings more than a decade of experience spanning early work at Triad, one of the pioneers in retail media, to most recently serving as a Senior Data Scientist at Dynata and Nielsen.

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Becca's ability to turn complex data challenges into valuable, scalable solutions makes her an exceptional addition to our team. — Tim Bagwell, Chief Product and Data Officer, Barrows Connected Store

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“Her experience developing processes and tools that deliver both precision and business relevance will be instrumental as we expand our technology and strengthen our position as a valued measurement partner,” added Bagwell.

The remit

At BCS, Bocci will advance innovation across in-store analytics, with a focus on the metrics that matter most to brands, agencies and retailers. She will elevate the quality and consistency of client reporting and serve as a senior advisor to brands and retail partners on Connected Store performance. Bocci will also play a key role in evolving BCS's measurement approach, ensuring methodologies are rigorous, transparent and aligned with industry standards while partnering closely with product, engineering, and data science teams to shape future capabilities.

In addition, Bocci will represent Barrows Connected Store in the marketplace as a thought leader in retail media measurement, contributing to industry dialogue and helping define best practices for in-store analytics.

“I'm excited to join Barrows Connected Store and focus on building solutions that help brands navigate an increasingly complex retail landscape,” said Bocci. “There is a significant opportunity to elevate how in-store performance is measured and understood, and I look forward to unlocking greater value for our clients using advanced, data-driven tools.”